You are getting ready to sell your Salt Lake City, Utah home. You know you live in one of the hottest real estate markets in the country, so you decide you do not need a broker to help you find a buyer. It turns out you are probably right. Nonetheless, you’re still better working with a broker.
Why use a broker? There are lots of legitimate reasons, but here is the number one reason: real estate brokers know what buyers want. You may think you know – and perhaps you do – but brokers and agents absolutely have to know. It is the only way they put food on their tables.
Skip the White Cabinetry
Here’s a test to see how much you know as compared to a local real estate broker: how do you feel about white cabinetry in the kitchen? If you are like most people, you believe that neutrality is best. This probably leads you to think that white cabinets are the best way to go. Well, they are not.
A recent Apartment Therapy article from Lauren Wellbank explains why real estate brokers no longer want to see white kitchen cabinets. Interestingly enough, the article mentions five things:
- White is no longer in style
- They create certain expectations
- Buyers are scared of their upkeep
- White doesn’t stand out
- White is not what modern buyers have in mind.
The point of this exercise was to test your knowledge. Did you know that buyers aren’t interested in white cabinets so much anymore? And if not, would you have attempted to sell your Salt Lake City home with mostly white in the kitchen?
Brokers Talk to Buyers Daily
Experience is a fantastic teacher. Knowing that, consider the amount of experience real estate brokers have with buyers. They speak to buyers on a daily basis. It is what they do. Their daily interactions with buyers constantly teach them what it is buyers want and don’t want. You cannot beat that experience.
The pros at City Home Collective spend all day interacting with local Salt Lake City buyers. They interact with buyers coming in from out of town as well as those that have lived on the Wasatch Front all their lives. They probably interact with more buyers in a single week than you have in your entire life.
This is by no means intended to paint you in a negative light as a seller. You may very well have a good handle on how real estate transactions work. You might also have an inkling of what the market will currently bear. But no one knows buyers like real estate brokers. Not mortgage brokers, not home inspectors, not even decorators.
Brokers Are Expert Negotiators
When it comes time to actually look at offers, are you prepared negotiate with buyers? You may have a very specific idea of what you want for your Salt Lake City luxury home. The buyer whose offer you are entertaining probably has a completely different idea. How confident are you in your ability to negotiate a deal you can both live with?
Real estate brokers bring plenty of negotiating experience to the table. The best among them are expert negotiators. They know how to get the best price. They know how to limit the contingencies. Most importantly, they have experience negotiating with seller’s agents. This could be key to getting you the best possible deal.
No, it is not absolutely necessary to use a real estate broker to sell your home. But it sure is smart. Nobody knows buyers like real estate brokers.
