Without any doubt, Google is the boss of the internet world. It is the most visited search engine all across the world. And not surprisingly, no other search engine or website is even somewhat closer to Google. This shows the exceptional dominance of Goggle in the internet world.
According to the recent stats, Google has more than 80 billion monthly active users, and it is the highest number in the world. Google also hosts the highest number of top-quality websites. And due to this kind of the reach of Google to its users, it has a huge database of its users.
It uses that database for benefiting those advertisers and businesses who invest in Google to reach their potential customers. And due to this kind of reach to customers’ databases, Google is the first choice for advertisers and businesses to promote their businesses on a large scale.
As a YouTuber, Google also can be the best platform to grow your channel. Let’s see how:
Google Ads For Advertising YouTube Channels
The way Google Ads has been so powerful and effective for business promotion, the same way It has been impressive for advertising YouTube channels. Presently, it is the best online advertising platform. It is so because of many reasons. Those reasons are:
- Google Ads is simply amazing
- It drives thousands of web traffic to your website or YouTube channel in no time
- It targets your potential customers
- It is easy to use
- It is cost-effective
- You can select your budget by yourself
- It boosts your website or YouTube channel performance on the SERP
- It helps in quickly ranking your websites and YouTube videos
Apart from these reasons, there are so many things that stand out Google Ads from others.
Now, let’s talk about how you can use Google Ads effectively to promote or advertise your YouTube videos.
Honestly, it is not a big deal. The tougher it seems, the easier it is. The only complication is research. It all depends on how you hope you do it. If you know the right ways, certainly, you will get the results you want.
For YouTube promotion or to advertise your YouTube channel through Google Ads, you will have to follow a procedure. We have divided that procedure into seven steps. Let’s take a look below:
Step 1- Sign In With Your Gmail Account- Signing in with your Gmail account (one that you want to use for Google Ads) is a must. So, don’t forget this.
Step 2- Create A New Ad Campaign- Open Google Ads and click on the button “create a new ad campaign.”
Step 3- Choose Your Campaign Goal- Google Ads will ask you about your goals, meaning why you want to run an ad campaign. There will be a few options including “Sales, Leads, Website Traffic, Product and Brand Consideration, Brand Awareness and Reach, and App Promotion. You have to choose one as per your goals. For example, if you want to generate leads, you have to select leads.
Step 4- Select Campaign Type- Select what type of ad campaign you want to run. There will be a few options. You have to select one out of them as per your requirements.
Step 5- Select Your Target Audience and Period- Select whom you want to target based on location, gender, age, and interest. Also, define the period you want to run your ad campaign for.
Step 6- Finalize Your Ad Campaign and Add Payment to Your Google Ads Account- Give the final touch to your ad campaign and make the required payment.
Step 7- Run and Track Ad Campaign- Once you make your ad campaign live, start tracking its performance in your admin panel.
By following the above-mentioned procedure, you can easily advertise your YouTube channel and reach your potential audiences in no time.