Many people may be asking themselves, what is Connected TV advertising?
CTV advertising merges computer technology with television. Connected TV advertising is more laid back than traditional television advertising. These short 15-30 second ads usually run before and during users stream digital videos on their televisions and OTT devices. Connected TV is any television that connects to the internet.
What Is Connected TV
In today’s world, more and more people are watching television on the go. With television now being connected to the internet, users have access to their favorite TV shows via smartphones, game consoles, and laptops. Most people have a smart TV in their homes. A smart TV is connected to the internet and offers more content than cable providers.
Connected TV gives viewers access to web browsing, video streaming, on-demand content, social networking, and standard television content. Television manufacturers offer none-connected TV user’s access to content through connected TV-capable devices. Devices like Blu-ray players and set-top boxes add connected features to regular televisions.
How CTV Advertising Works
Brands target their audience using smart TV’s. Ad-supported shows on premium networks allow these brands to showcase their products. The three viewers these ads reach are cord-stackers, cord-cutters, and cord-nevers.
Cord-stackers are forty-six years old or older. These consumers watch regular televisions and subscribe to smart TV streaming services. Cord-cutters are between the ages of thirty-one and forty-five. These are people who prefer streaming through OTT devices over traditional television. Cord-nevers are consumers between the ages of eighteen and thirty. These customers prefer streaming services over traditional television. For them streaming television content is an acquired behavior. The marketing industry is being taken by storm by CTV advertising.
Also known As PMP
CTV advertising is also known as Private Marketplace Deals. Private Marketplace Deals or Preferred Deals are deals made between a publisher and agency. PMP is an advertising space available at Programmatic Advertising Auctions. The access and price of this advertising space differ. Marketers have access to specific placements in the auction. Winning rates are much higher because there are fewer bidders. The Private Marketplace Deal only allows bidders to bid who are VIP in the business.
Benefits Of CTV Advertising
Connected TV advertising puts a business in front of its target audience at the right times. Although this may seem easy, advertising companies find perfect timing a frustrating battle. Millennials are becoming ”add blind” at an increasingly higher rate. CTV advertising shows lower frequency commercials than traditional television. Standard television commercials bombard viewers with multiple commercials. With CTV ads, commercials are shown one at a time.
Call To Order
CTV is increasingly becoming popular amongst Millennials. CTV advertising is the perfect way for marketers to have their products viewed while users are most relaxed. Being relaxed helps viewers retain information better. Shorter ads benefit businesses more than you may think. Audiences are more likely to remember products. Making receptive viewers buying customers in the future is highly probable.
CTV advertising is slowly taking the lead over regular television advertisements. Are you joining this new wave of advertising? In the coming years, look for CTV ads to see growth. Choosing to take advantage of CTV advertising now places you ahead of marketers who join later. Make the switch to CTV advertising now and see results.
